Here are some general Launch Tips to get you started:
- Be compelling. Tell a compelling story that is distinct, clear, and impressionable. Move your audience into action.
- Build momentum. Get a small group of core supporters to create fundraising pages, then invite your broader base to join the campaign.
- Refresh your content. Keep your audience coming back to your site by putting up new content and media. Put up a new video/text and give updates.
- Brand and customize. Use colors that reflect your branding, logo, and other visuals that reflect the identity of your organization.
- Call to action. Focus on getting supporters to create fundraising pages. Encourage fundraisers to promote their pages.
- Distribute. Use all your channels (emails, social media, in-person) to direct people to your site.
- Communicate. Communicate with your fundraisers regularly. Coach and motivate them to take action.
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