The more you are able to show the impact your donor is making, the more donations you will get - that is the purpose of the impact metric.

The impact metric is a counter that automatically shows how many units of impact your fundraising campaign has created.

Here is an example:

Let’s say that your unit of impact is $15 and that it provides 1 week of food to a child. For every $15 you get in donations, then the impact metric counter will show 1 more week of food provided. If you have $60 donations, the it will show 4 weeks of food provided.

To set up the Impact Metric, follow the steps below:

Step 1: Under Campaigns, select your campaign Settings (gear icon) of the campaign you wish to edit.

Step 2: Under Sites & Forms select your site.

Step 3: Select Impact Metric from the left navigation. Enter the metric value and description and Save.

Step 4: To display the Impact Metric on your site, select the Design tab at the top, then select the Hero module on each page it is listed. Scroll down to the Metrics section and turn on Show the impact metric. Save all changes.