In the Campaign settings, you can enable matching to automatically track and display matched donations.
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What Is Automated Matching?
Matching donations “double” the impact from a corporate sponsor or matching gift. You can display the corporate match by setting specific time frames for online donations to be matched automatically. This feature can be toggled on/off, supporting multiple match days. It involves setting a match amount (e.g., $50,000), with an option to cap the amount matched per donation (e.g., up to $5,000), and matching occurring until the match fund is depleted. Donation counters and donor listings reflect matched amounts on each donation during an active match, helping to drive more donations.
Matching Use Cases
Auto displaying matched donations helps maximize donation impact by showcasing matched amounts alongside donor contributions. Highlight corporate or major donor partnerships to increase fundraising success for match days and other campaigns. Some matching use cases include:
"Match Day": A dedicated event within any fundraising campaign driving donor engagement and donations with specific matching initiatives.
Annual Campaigns: Doubling contributions during annual drives through matched donations, maximizing impact.
Capital Campaigns: Accelerating donations for defined projects or initiatives, leveraging matches to attract significant funding.
Emergency Relief: Mobilizing matching funds swiftly during crises or disasters, amplifying donor support for immediate relief.
Special Events: Enhancing donations at gala dinners or auctions with matching opportunities, inspiring generosity among attendees.
GivingTuesday and Year-End Appeals: Harnessing matches to spur donations during critical fundraising periods, multiplying the impact of end-of-year giving campaigns.
Matching Capabilities
Additional matching capabilities include:
Enabling/disabling matching functionality at any time so that it can support multiple match days/events.
Setting specific time frames for online donations to be automatically matched.
Supporting multiple matches running concurrently or consecutively based on match start and end date.
Setting a pool of match funds until depleted.
Capping the amount matched per donation.
Displaying matched amounts in donation counters on the campaign home page, personal, team and organization pages.
Displaying the individual donation match amount and matching gift sponsor name/logo in the donation listing on the campaign home page, personal, team and organization pages.
Displaying the sponsor logo in the donation form message.
Customizing the message that shows up in the donation form on an active match.
How To Add Automated Matching
To add matches to any campaign, view our support article: How To Add Automated Matching.