Donation tiers are different levels of giving that your donors can choose from. Most of the time, it is presented as a list of donation amounts with corresponding descriptions for each amount.
Before getting specific about the ways you can set up donation tiers, there’s a few best practices that can help you select the right amounts for your donation tiers.
We recommend creating about 3-6 donation tiers, so that your donors aren't overwhelmed with their options and it's easy to select in mobile. You’re also required to have at least 1 tier.
In the same vein, you have the option to use descriptive tiers or simple tiers that eliminate the descriptions. If you choose to add descriptions, try to keep them relatively short to make it quicker for your donors to read.
The average donation on CauseVox is about $78, so we recommend creating one tier that’s around that benchmark, and creating one over $150. However, if you know your average donation amount, we recommend creating your tiers based on your own data.
If you’re using the Impact Metric, which is a counter on your site that displays the units of impact your fundraising campaign has reached, it’s best to tie your tiers back to your units of impact.
Your donation form automatically adds the option for your donors to "Enter Another Amount"
There are few methods you can use when creating descriptive donation tiers:
Impact Units: Whether it's the number of people you reach, the items you can distribute, or the amount of time you can provide your services, tying donation tiers to impact can help your donors choose the amount they donate by the impact they create.
Recognition and Rewards: Donation tiers with different recognitions (ex: first donation tier gets a thank you email, second tier gets a handwritten note, etc) can help influence them to make a higher donation. You can also do physical rewards, but we recommend keeping the focus on impact or donor recognition whenever possible.
Titles: For when your campaign is not quantifiable in easy-to-consume terms, and you don’t want to take a rewards approach, you can always assign related titles to donors at different levels of giving.
While some organizations organize donation levels from bronze to platinum, it’s always engaging to try and relate your titles to your campaign’s theme.
How to Set Up Donation Tiers
Step 1: Navigate to the Fundraising section of your site and select your donation page or campaign. In your Settings, click on Donation Form along the left menu bar.
Step 2: Input an amount and description next to each tier for your one-time and/or recurring donations. You can add more tiers, if needed.
Here's an example of what descriptive donation tiers look like on the donation form:
Step 3: Select Recurring donation tiers to input different amounts and descriptions than the one-time donation tiers. You can also set up recurring donations to display as the default option on your donation form.
Step 4: Enable simple tiers to hide the descriptions on your donation form. This is a great option to help donors complete their donation faster and enhance their user experience by reducing text clutter.
Here's what the simple tiers look like on the donation form:
Donors can select from your donation tiers to donate, or they can input any amount that they would like in the donation amount box.
Step 5: Once you have finished editing your descriptive or simple tiers, select Save in the upper right corner. Your donation tiers will now show up on the donation form after a donor clicks on your donate button.