Your fundraising sites are rich and layered creations just like a delicious cake. (Yup, we're using a cake metaphor 😄) In this article we'll discuss the different layers of a fundraising site or donation page, and how you can go about creating your very own fundraising masterpiece.
Site Pages
The Site Pages are the first, foundational "cake" layers of the site. These pages are the structural pages that inform the site's functionality and contain various design elements to support your fundraising.
The Site Pages are divided into two categories: Core Pages and Other Pages. Let's look at both.
Core Pages
Core Pages are the main site pages and include your home page and peer-to-peer pages:
Home Page: The home page is the first page seen when visiting your site. It's the main landing page and should present all campaign information to your supporters including campaign stats.
Personal Page: The personal page is the page created by a personal fundraiser to raise funds on your behalf. The personal pages are connected to the site home page and can easily be navigated to via the home page or the unique personal page URL.
Team Page: The team page is the page created by a team fundraiser to raise funds on your behalf. The team pages will display any personal pages that have joined the team page. The team pages are connected to the site home page and can easily be navigated to via the home page or the unique team page URL.
Organization Page: The organization page is the page created by an organization fundraiser to raise funds on your behalf. The organization pages will display any personal pages that have joined the page. The organization pages are connected to the site home page and can easily be navigated to via the home page or the unique organization page URL.
Other Pages
You have the ability to create additional standalone pages that can be connected to the site navigation. Creating free-form, custom pages gives you the flexibility to tell your story in detail, answer common questions, and offer additional points of connection. Here's a few examples of standalone pages:
About: An About page serves as a window into your organization's mission, values, and impact or even an in-depth look at the inspiration for your fundraising campaign. It offers supporters a deeper understanding of your story, team, and objectives, and fosters trust and connection. Typically, it includes information about your organization's history, campaign insights, key personnel, achievements, and the communities you serve. Through personal stories and images, the About page humanizes your cause, inspiring potential donors to join the mission and support the important work.
FAQ: An FAQ page serves as a valuable resource for potential donors and supporters. It compiles answers to commonly asked questions, providing clarity and transparency about your mission, fundraising initiatives, use of funds and impact. Typical elements include details on donation methods, tax deductions, program specifics, and contact information. By addressing common questions and offering easy access to essential information, the FAQ page increases credibility and trust.
Organization Info: An Organization Info page serves as a vital hub for visitors seeking essential information about your org. It typically includes a concise mission statement, details about the organization's history and impact, a breakdown of programs and initiatives, financial transparency, leadership bios, and contact information. This page instills trust, helping donors and supporters understand the nonprofit's purpose, how their contributions are utilized, and how to get involved. It's a gateway to building connections and fostering transparency within the charitable community.
Sponsor Wall: A Sponsor Wall page serves as a tribute to the generous supporters who make your mission possible. This page showcases the names, logos, or messages of individuals and organizations who have contributed to the cause in notable monetary or in-kind donations and partnerships. It not only recognizes their invaluable support but also encourages others to join in! The sponsor wall typically includes graphics like company logos and photos, as well as text-based acknowledgments, creating a dynamic and engaging space that celebrates your organization's benefactors.
Site Modules
Site Modules are the second, "frosting" layers of the site. The Site Modules provide color and flavoring. It's within the modules that you can thoughtfully customize and brand your site.
Site Modules are essentially templated building blocks containing any combination of design elements such as: text, videos, graphics, donation or ticket forms, CTA buttons, progress bars, and site metrics.
In creating your fundraising site, you are the master baker and can truly create a unique composition by adding any number of Site Modules to each page. A module can be added to a page once, or multiple times. For example, you can have a Single Column Content module added in three places on the Home Page.
Branding & Design
Module-based site building enhances flexibility, creativity and branding. You can edit each module to add your own organization's hex colors, logos, media, messaging and more!
Creating custom fundraising sites and donation pages with Site Modules is available on our new Site Editor. For access to the Site Editor, or if you have additional questions, contact us at [email protected].
Additional Notes
Learn more about Overview: Campaigns, Sites & Forms.
Learn more about Site Module Gallery.
Learn more about How To Add Modules to Site Pages.
Learn more about How To Set Your Design Defaults.
Learn more about what Sites are and how they can be used in fundraising. Check out Overview: Campaigns, Sites & Forms.