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Campaign Structure & Definition Of Terms
Campaign Structure & Definition Of Terms
Jenna Notarfrancesco avatar
Written by Jenna Notarfrancesco
Updated over a week ago

Peer-to-Peer Fundraising

Peer-to-peer fundraising is a powerful type of crowdfunding that uses your current donors, volunteers, and other connections to fundraise for your nonprofit or charity.

Your supporters become personal fundraisers by creating personal, team and organization pages under your campaign that drive their networks to give to your cause, expanding your reach and helping you to acquire new donors in the process.

We’ve seen that campaigns that use peer-to-peer fundraising tend to raise twice as much as those without.


A campaign is one fundraising initiative. It is like a folder that holds your various fundraising types: fundraising site or donation page, donation form, and ticketing form. Organizations usually create one campaign per quarter on CauseVox. All funds received from the campaign, organization, team and personal fundraising pages are reflected in the campaign total. All funds are received directly to the donation processor the organization sets up for the campaign.

Campaign Admin


A local partnering organization or sponsoring organization looking to support your cause by raising funds on a page connected to your site. You can also use these pages to raise funds in support of local organizations and charities. Individuals can sign up and create a personal fundraising page connected to these organization pages to raise funds as part of or in support of the organization.

Organization pages can be created by the campaign admin or by the organization admin. Campaign admin can approve organization pages that are created in order for them to be live on the fundraising site. Once approved, any fundraiser can join an organization, or be placed on an organization by admin.


A group of fundraisers raising funds together through one page. The team goal is set by the sum of the personal fundraisers goals. All funds received through personal fundraising pages reflect on the team page, as well as any funds donated directly to the team page. Teams are best used for fundraising events, regional fundraising, corporations, or competitions.

Teams can be created by the campaign admin or by personal fundraisers. Any fundraiser can join a team, or be placed on a team by the campaign admin.

Organization & Team Admin

Fundraiser granted access by the account or page admin to edit organization, and team page content, as well as admin member statuses.


An individual raising funds on behalf of your organization. They can create their own personal fundraising page underneath the campaign. Any funds donated through their page appear on their page, any organizations and teams they're a part of, and on the main campaign site.


Anyone who gives money to the campaign, organization, team, or personal fundraising pages. Donors are not required to create a profile.

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